Alec Einhorn

Alec Einhorn · GTM Strategist & Solutions · Ex-Indeed / Glassdoor

Ambiguity in. Launch plans out.

For 5+ years across B2B SaaS, AdTech, MarTech, and HR-tech, my job has been taking new products from "we just built this" to real revenue: ICPs, buyer journeys, enablement, launch, then living in the metrics.

See the work Email me

Phoenix, AZ · Open to remote, hybrid, and in-person roles

$14M
New revenue from a retail media platform launch
$2.7M
Quarterly beta-product quota as a sales overlay. Never missed.
~$750K
Revenue protected through workflow redesign
100+
Sales reps trained while carrying quota

Define. Build. Launch. Measure.

Strategy only counts when it changes a number. Here's how I take a product from "we just built this" to revenue.

01

Define & build

I define the ICPs, map the buyer journeys, then build what the field actually needs: positioning, playbooks, battle cards, live training.

02

Run the launch

At launch I'm the center point syncing Product, Marketing, and Sales, so deadlines hold, risks get flagged early, and adoption sticks.

03

Live in the metrics

Digging into KPIs, turning field feedback into Jira tickets, applying AI to research and audience building, or getting on a C-suite call to run discovery and close the deal myself.

Growth systems that shipped.

Three engagements. Real revenue, real adoption, real numbers.

Inmar Intelligence · Retail Media

Launched a $14M retail media platform inside a $75M ad network.

Led a two-vendor RFP across ~300 grocery stores that drove platform selection, then orchestrated the GTM launch of a DOOH measurement ecosystem across 1,100+ Wakefern in-store screens reaching 45M+ weekly shoppers.

Ran integrated paid campaigns across on-site, off-site, DOOH, and physical media — optimizing in flight — and designed buyer journeys retargeting ad-exposed audiences with sequenced creative and coupon offers.

$14M
New-product revenue
1,100+
In-store screens deployed
45M+
Weekly shoppers reached
Inmar Intelligence · Process & Data

Rebuilt a billing workflow. Protected $750K.

Designed a pre-spend validation process with stakeholders across Sales, Finance, and Analytics — pairing the workflow redesign with change-management training so adoption actually stuck.

Alongside it: automated KPI dashboards from SQL and multi-source datasets saving ~200 hours annually, and first-party data segmentation demos that grew beta-product revenue ~20%.

~$750K
Revenue protected
~200 hrs
Saved annually via automation
+20%
Beta-product revenue lift
Indeed.com · GTM & Enablement

Scaled new-product GTM across US sales teams.

Co-developed GTM strategy with Sales and Product — positioning, adoption goals, launch activation — while carrying a $2.7M quarterly quota as an overlay to core sales teams, AI products included. Never missed it.

Trained 100+ reps and coached sales directors, optimized ad content for organic search visibility to lift conversion across channels, and closed new-product deals directly with SMB CEOs and founders when sales called me in.

$2.7M
Quarterly quota, consistently attained
100+
Reps trained, directors coached
95%
Employer satisfaction on beta launches

Not your typical strategist.

Most GTM folks stop at the deck. I keep going into the systems underneath.

Payments-adjacent

Wallets, credits, chargebacks

SME for an in-house virtual wallet built in Django, where signed invoices became client credits. Resolved chargebacks and billing errors, and co-designed the pre-spend validation that protected ~$750K.

APIs & Integrations

Where GTM meets engineering

Integrated Indeed job and candidate feeds with client ATS platforms via APIs, validated vendor data feeds at Inmar, and directed change management for an OAuth token migration.

Builder

Ships things, not just slides

SQL and Salesforce dashboards by day. Personal projects shipped on Next.js, Supabase, Vercel, and Azure — this site included. Daily AI-native workflows across ChatGPT, Claude, and Gemini.

The track record, role by role.

Apr 2026 - Present
Sunland Asphalt & Construction logo

Consultant, GTM (1099 Contract, 3-Entity Merger)

Sunland Asphalt & Construction · Contract · Remote

Trusted advisor to leadership on a three-entity merger integration, managing workstreams across systems, process, and organizational change.

  • Standardize onboarding, workflows, and enablement across three merging entities during rapid growth
  • Build automated reporting and dashboards giving leadership clear integration visibility
  • Coordinate full-cycle candidate intake end to end, partnering with hiring managers across all entities
Oct 2024 - Jan 2026
Inmar Intelligence logo

Solutions Manager, MarTech Division

Inmar Intelligence · Full-time · Remote

GTM and enablement lead for the digital media portfolio, owning the full commercial lifecycle: discovery, segmentation, rollout, and adoption across retailer and brand stakeholders.

  • Drove $14M scaling a new DOOH ad platform across 1,100+ Wakefern in-store screens within a $75M retail media network
  • Led a two-vendor RFP across ~300 stores, driving the winning platform selection and rollout
  • Built the GTM enablement suite in Highspot: playbooks, battle cards, talk tracks, and an end-to-end training library
  • Grew beta-product revenue ~20% through segmentation and demos built on retailer first-party data
  • Resolved chargebacks and billing errors as SME for an in-house Django virtual wallet; co-designed pre-spend validation protecting ~$750K
  • Enabled Wakefern to sell products on its e-commerce site via ads and on-site search optimization
  • Ran governance routines, executive reporting, and operating rhythms across the $75M/yr program
  • Served as cross-functional SME bridging Sales, Product, Marketing, Risk, and Analytics to remove blockers and prove ROI
Apr 2020 - Jun 2024
Indeed logo

Indeed.com

Full-time · 4 yrs 3 mos · Remote
Senior Global Product Solutions Specialist
Jan 2023 - Jun 2024 · 1 yr 6 mos

Enablement and GTM lead for new-product launches, supporting and selling as an overlay to core sales teams.

  • Never missed a $2.7M quarterly quota in new-product sales, closing directly with SMB CEOs and founders when deals stalled
  • Trained 100+ reps and coached sales directors across US markets while carrying quota
  • Co-developed GTM strategy with Sales and Product: positioning, adoption goals, launch activation
  • Translated field feedback into user stories and technical tickets that shaped the product roadmap
  • Built Salesforce dashboards with SQL across multiple datasets to prioritize accounts and diagnose blockers
  • Integrated Indeed job and candidate feeds with client ATS platforms via APIs, ensuring accurate feed matching
Global Product Solutions Specialist
Jul 2021 - Jan 2023 · 1 yr 7 mos
  • Designed and delivered training programs for SMB sales teams supporting $900K quarterly targets
  • Co-built the AE new-hire onboarding program with three department peers, standardizing ramp content org-wide
  • Managed product activation and campaign rollouts through Salesforce, Jira, and Asana
  • Identified underperforming segments through KPI and root cause analysis, then drove the fixes
  • Coached reps on new product features, segment targeting, and value delivery
Hire Solutions Specialist
Apr 2020 - Jul 2021 · 1 yr 4 mos
  • Partnered with two AEs to sell Indeed Hire, a beta staffing solution, via consultative demos toward a $60K quarterly quota
  • Managed virtual hiring events built in Django, driving 27% faster time-to-hire with 95% employer satisfaction
Education
Arizona State University logo

Bachelor of Fine Arts (BFA)

Arizona State University · Tempe, AZ

The toolkit behind the numbers.

GTM & Enablement

GTM Strategy & Launch Execution ICP Segmentation Buyer Journeys Positioning & Messaging Playbooks, Battle Cards & Talk Tracks LMS & Live Training Executive Advisory

Channels & Demand

Paid Media: On-Site / Off-Site / DOOH SEO & Organic Visibility Lifecycle Marketing Retargeting Conversion Optimization

Analytics & Data

SQL Salesforce & Service Cloud Tableau Looker & Looker Studio Power BI Google Analytics First-Party Data Strategy

Technical & Integrations

Django APIs & Integrations (OAuth, ATS Feeds) Azure Next.js · Supabase · Vercel Office Scripts & Apps Script HTML/CSS

Enablement Tooling

Highspot Seismic Gong Canva Confluence Jira & Asana

AI & Automation

ChatGPT · Claude · Gemini Anthropic API AI-Assisted Audience Building AI Market Research & Ad Analysis Automated Reporting & Dashboards

Your growth numbers deserve a system.

I'm based in Phoenix, AZ and open to remote, hybrid, and in-person GTM, enablement, and solutions roles.

Email me LinkedIn

(480) 414-1002 · alec.einhorn@gmail.com